Artist Talk Tom Sachs & Jeffrey Deitch Julius Bär Art Lounge, PostHaus St.Moritz THE AVANT/GARDE DIARIES MEETS ST. MORITZ ART MASTERS Panel discussion: Artists and Brands – A match made in heaven? Tom Sachs (artist), Jeffrey Deitch (director MOCA) and Lüder Fromm (Head of Global Marketing Communications Mercedes-Benz Passenger Cars) will take about the relationship between art and brands. Reiner Opoku (curator St. Moritz Art Masters) moderates the discussion. Many brands have the idea to cooperate with an artist or a designer whether to change the design of their product or to realize a project. The consumers buy a name and gain a product with signature. A central question of the discussion is how can both parties benefit from the cooperation? What makes sense and is suitable for both of them? What can a brand do for art or what can art do for a brand? What for surplus values are arising? How can supporting art go beyond sponsoring? What kind of publicity results for art and brands?