SAM St.Moritz Art Masters 2012 Walk of Art Hannes Schmid - Chesa Planta Zuoz Hannes Schmid was born in 1946 in Zurich. His fashion photographs are characterized by unusual locations and innovative visual solutions, which in the 1980s inspired a new visual language in the fashion trade. Clairobscur effects are achieved by means of illumination and color accents, transitions created and contrasts defined. Schmid‘s lighting helps us perceive things that would otherwise remain hidden to habitual vision. This goes hand in hand with an infallible sense of composition, whose subtleness and precision are already seen in the legendary Cowboys. One is tempted to attest a strangely transcendent quality to the light that so wonderfully illuminates and animates his imagery. What do we look for in his pictures? Perhaps the secret of our own fascination? Exhibitions in Europe and New York have made Schmid‘s work internationally known. The Kunstmuseum Bern plans to devote a comprehensive show to him in 2013.